Google AdWords can be defined as paid advertising or pay per click (PPC) advertising on Google.
This is how Google Adwords:
- People search for products and services using a keyword.
- Your paid Ad appears right above or next to the organic Google search results when people search for products and services for your chosen keywords.
- People will be directed to your website to learn more or buy your product and services.
Let’s go through the top five advantages of implementing Google Adwords for your business:
It was very difficult to keep track of ROL in old age marketing strategies. This problem can be solved easily with the help of Google Adwords. Google Adwords makes every aspect of marketing measurable like:
- number of clicks
- number of impressions
- click-through rate (CTR)
- number of conversions
- conversion rate
- cost per click (CPC)
- cost per acquisition (CPA)
Return On Investment can be easily measured. If you have an expert team who routinely optimizes your campaigns, keep fine-tuning your keywords, ads and ad groups to ensure your business improves over time.
Google AdWords is extremely cost-effective. You will be paying only when someone clicks on your Ad. This helps you keep track on exact amount you spend on the Ad. If your Ads are managed by professional digital marketing experts, they will ensure to gradually decline the use of Ads to bring in traffic. Your website traffic will increase with less investment.
Google only shows the most relevant result son its first page. Its not necessary that a business that has a huge advertisement campaign necessarily be shown on top of search engine page compared to the ones which have small budget campaigns; Google takes a lot of factors like quality of website, landing page, number of clicks your ad campaign gets and also the where the paid clicks are directed to. As soon as a user types in a keyword, an Ad auction starts up where Google will determine which Ad to be placed first depending upon the factors stated above. So only relevant Ads are placed on top of the Google Search ranking.
Sophisticated targeting tools are mandatory for online advertisers to pull in maximum ROI with search marketing. Google Adwords tools are efficient targeting tool.
Let’s look into some of the best targetings features Google AdWords provide:
Location Targeting: Google AdWords enables you to target geographic locations. You can determine which location your Ad needs to be shown. You may choose the entire country, locations within the country, cities, towns villages etc. You can target the population you want to showcase your Ad to.
Mobile Targeting: Mobile has become an indispensable part of our lives. We use our mobile phone for enquiring about any information that we need. Queries through mobile search and consumption rate through a mobile application is growing exponentially. So Google Adwords can be used to target the right audience at the right time. It’s very essential for advertisers to personalize Ad text or extensions to attract customers they see the Ads on a mobile device.
Language Targeting: For a campaign targeting Adwords offers you over 40 languages.
Time Targeting: You may select a particular period of time during the day for optimal targeting with the help of AdWords.
Auto-Tagging: AdWords helps automatic tagging of destination URLs for analytical tracking whereas it had to be done manually before.
Google remarketing or retargeting has always been a controversy in the media for high frequency and bad targeting of Ads. If the potential audience grows and is gathered properly the advertisers can retarget the audience for some other campaign. Remarketing involves presenting your new Ads to the audience based on the past web activity on your website. The best way is to build a remarketing list in Google AdWords to ensure correct targeting.
Source: Codea Web